If you've ever wondered if color can make a multi-million dollar difference, check out this example of a special shade of blue.
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Color Matters Blog
Color is always doing something. Sometimes color screams out a message, sometimes it casts a subliminal spell. So, what's happening in the world of color today? Yesterday? Tomorrow? What are the facts, what are the myths?
MAR
30
MAR
16
I love interviews with the press because there’s always one challenging question that requires a good answer. Last week, the interviewer asked, “How do you get your color consultation projects?” I replied that half the time, there’s a color disaster underway and someone contacts me. Typically, “the boss” has chosen his or her favorite color for the logo (or the product, packaging, etc.) and a member of the staff senses that there is something terribly wrong with the choice.
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JUL
17
It was rumored that GM may consider changing the color of its logo from blue to green when it emerged from bankruptcy. Apparently, that’s not going to happen.
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